Business Plans That Get Funded

Stop Guessing.
Start Raising.

We walk you through every section, do all the math for you, and deliver a polished, investor-ready business plan — complete with market research, financials, SWOT analysis, and a pitch that gets attention.

No financial expertise needed
Verified market research included
Lender & investor ready
=SUM(D4:D12) NPV(0.08,B4:B9) =B7/B3*100 IRR(C4:C12) =CAGR(B2,B5,3)
Acme Ventures LLC
BUSINESS PLAN · CONFIDENTIAL
2025
Y1Y2Y3
Revenue$420K$680K$1.1M
Net Income$84K$156K$312K
Investor Ready
Simple Process

You Answer. We Build.

No blank pages, no guesswork. Our guided process collects what we need and does the heavy lifting for you.

01

Answer Our Questions

We ask you targeted questions about your business — your idea, market, operations, and goals. You plug in the answers. No writing required.

02

We Build Every Section

Your answers become a complete business plan — executive summary, market analysis, marketing strategy, operations, financials, and a compelling investor pitch.

03

Receive Your Plan

Get a polished, professionally formatted business plan — with all financial tables pre-calculated, market research cited, and every section an investor or lender expects to see.

What's Included

Everything a Lender or Investor Expects

Every element of a professional business plan — built, calculated, and cited for you.

Auto-Calculated Financials

Enter your numbers once. Income statements, cash flow projections, balance sheets, and break-even analysis are calculated automatically.

Verified Market Research

Real data, named sources, geography-specific. Every market statistic comes with a citation you can confidently present to lenders.

Marketing Plan

Straight-forward examples of exactly what to include — target customer, channels, positioning, budget allocation, and growth strategy.

Honest Risk Assessment

A credible SWOT analysis and risk section that demonstrates to investors you've thought critically — not just optimistically — about your business.

Operations Plan

Staffing, facilities, workflow, key milestones, and management structure — the operational detail lenders look for before approving a loan.

Management & Team

Biographies, org structure, advisory board, and ownership breakdown presented in the format investors and lenders expect to review.

Executive Summary

The most-read section of any business plan — written last but leading your document, distilling every section into a compelling single-page overview.

Investor Pitch

A pitch narrative built to grab investor attention — structured to lead with your strongest hook and close with a compelling ask.

Zero Math Required

We Handle Every Calculation

You tell us your revenue assumptions, startup costs, and operating expenses. Our built-in formulas produce razor-accurate financial statements — the exact tables a lender or investor expects to see.

  • 3-year income statement
  • Cash flow projections
  • Break-even analysis
  • Opening day balance sheet
  • Startup cost summary
Financial Projections
Year 1 Year 2 Year 3
Revenue Q1 Q2 Q3 Q4
Gross Sales $84,200 $96,400 $112,800 $134,600
COGS $29,470 $33,740 $39,480 $47,110
Gross Profit $54,730 $62,660 $73,320 $87,490
Expenses
Operating $32,000 $34,500 $36,200 $38,800
Net Income $22,730 $28,160 $37,120 $48,690

Market Research You Can Actually Cite

Every market data point in your plan comes from a named, verifiable source — specific to your geography and industry. No generic statistics. No made-up numbers. Real research that stands up to scrutiny when a banker or investor asks "where did you get this?"

Named Sources
Geography-Specific
Citable Format
See Inside a Real Plan

What Your Completed Business Plan Looks Like

Every section written, every number calculated. Click any tab to preview the depth and quality you receive.

Executive Summary
Executive Summary

Example Kitchen & Catering

Example Kitchen & Catering is a chef-owned fast-casual restaurant and corporate catering company launching in Austin, TX. The business addresses growing demand for health-forward, locally sourced meals in the downtown office corridor, where over 42,000 daily workers have limited access to quality lunch options (City of Austin Economic Development, 2024).

We are seeking $285,000 in SBA 7(a) financing to fund leasehold improvements, commercial kitchen equipment, and 6 months of working capital. Based on conservative occupancy projections of 60 covers per lunch service, the business reaches break-even by Month 7 and projects $1.2M in Year 1 revenue.

$1.2MYear 1 Revenue Projection
Month 7Projected Break-Even
$285KCapital Requested
Market Analysis

Industry & Market Opportunity

The U.S. fast-casual restaurant market was valued at $209.1 billion in 2023 and is projected to grow at a CAGR of 10.6% through 2030 (Grand View Research, 2024). In Austin specifically, the food service sector added 3,200 jobs in 2023 — indicating a healthy, expanding market (Texas Workforce Commission, 2024).

CompetitorPrice PointHealth FocusCatering
Chipotle (Downtown)$$ModerateLimited
Snap Kitchen$$$HighNo
Local Food Trucks$VariesNo
Example Kitchen$$HighYes

Sources: Grand View Research (2024), Texas Workforce Commission (2024), Austin Chamber of Commerce (2023)

Financial Projections

3-Year Income Statement

Year 1Year 2Year 3
Gross Revenue$1,204,800$1,446,000$1,735,200
Cost of Goods Sold$361,440$420,948$495,307
Labor$289,152$318,120$347,040
Rent & Utilities$96,000$98,880$101,846
Marketing$36,000$42,000$48,000
Net Operating Income$166,608$280,212$420,867
Net Margin13.8%19.4%24.3%

All figures calculated automatically from your inputs using built-in financial formulas.

Marketing Plan

Go-To-Market Strategy

Target Customer: Downtown Austin office workers, ages 25–45, health-conscious, spending $12–$18 per weekday lunch. Secondary: corporate event planners sourcing catering for 20–200-person events.

📍
Local SEO & Google Business

Optimize for "healthy lunch Austin" and "corporate catering Austin" — highest-intent search terms in the geography.

🤝
Corporate Outreach

Direct outreach to office managers and executive assistants within 0.5 miles. Target 15 corporate accounts in Year 1.

📱
Instagram & TikTok

Daily food photography content. Estimated $800/mo ad spend targeting zip codes 78701–78704.

SWOT Analysis

Honest Assessment of Position

Strengths
  • Chef-owner with 12 years culinary experience
  • Dual revenue stream (retail + catering)
  • Underserved location with high foot traffic
  • No direct comparable competitor in zip code
Weaknesses
  • No prior restaurant ownership experience
  • Single location limits brand recognition initially
  • Seasonal catering demand (Q4 peak)
Opportunities
  • Austin tech sector continues rapid growth
  • Ghost kitchen expansion possible by Year 2
  • Meal-prep subscription model for remote workers
Threats
  • Rising commercial rent in downtown Austin
  • Labor market tightness in food service
  • Large chain entry into health-casual segment
What Lenders & Investors Look For

What Makes a Business Plan Fundable

Most business plans are rejected not because the business is bad — but because the plan is missing one of these four things. MadeToRaise delivers all of them.

01

Verified, Cited Market Data

Lenders know when numbers are made up. Every market statistic in your plan comes from a named, verifiable source — giving them confidence your projections are grounded in reality, not optimism.

MadeToRaise: Named sources, geography-specific, citable format
02

Realistic Financial Statements

A banker reviews dozens of plans. They immediately spot hockey-stick projections with no basis. Your financials are built from your actual cost inputs, producing conservative, defensible numbers with every expected table present.

MadeToRaise: Income statement, cash flow, balance sheet, break-even — auto-calculated
03

Honest Risk Acknowledgment

Plans that ignore risk signal inexperience. Investors fund founders who understand their challenges. Your SWOT and risk section shows critical thinking — the quality that separates serious operators from wishful thinkers.

MadeToRaise: SWOT analysis + risk mitigation strategies included
04

A Clear, Compelling Ask

Many plans never state exactly what they need and why. Your executive summary and investor pitch clearly articulate the funding amount, how it will be used, and what the lender or investor gets in return — making "yes" easy.

MadeToRaise: Investor pitch narrative + use-of-funds breakdown
How We Compare

MadeToRaise vs. Your Other Options

There are four ways to get a business plan. Here's how they stack up on the things that actually matter.

MadeToRaise Do It Yourself Hire a Consultant
Typical Cost $497–$997 Free (but 100+ hours) $3,000–$15,000
Time to Complete 5–10 business days Weeks to months 2–6 weeks
Verified Market Research ✓ Included You source it yourself Varies by consultant
Auto-Calculated Financials ✓ All statements Manual spreadsheet work Usually included
Lender / SBA Ready ✓ Formatted correctly Rarely without guidance Usually yes
SWOT & Risk Analysis ✓ Honest & thorough If you know to include it Usually included
Revisions Included ✓ 1–2 rounds Unlimited (your own time) Varies — often extra cost
Expert Guidance ✓ Built into the process None Yes (at premium cost)
The Complete Checklist

Is Your Business Plan Lender-Ready?

Every section below is required for a complete, fundable business plan. Check off what you already have — or see what MadeToRaise builds for you.

Foundation
+2 more sections included
Market & Competition
+3 more sections included
Strategy
+4 more sections included
Financials
+3 more sections included
Risk & Leadership
+3 more sections included
24/24

Sections completed by MadeToRaise

Every Section. Done for You.

You don't need to know what to write — or what to include. MadeToRaise covers all 24 sections a lender or investor expects to find.

See Pricing
Simple, Transparent Pricing

One Plan. Everything Included.

No subscriptions. No upsells. One flat fee for a complete, investor-ready business plan.

Standard
$ 497

Complete business plan, all sections, auto-calculated financials, market research with citations.

  • Executive Summary
  • Market Analysis (cited sources)
  • Investor Pitch Narrative
  • Marketing Plan
  • Operations Plan
  • SWOT & Risk Assessment
  • 3-Year Financial Statements
  • Cash Flow & Break-Even Analysis
  • 1 Round of Revisions
Get Started

Delivered within 10 business days

Ready to Start?

Let's Build Your Plan

Tell us a little about your business and we'll reach out within one business day to get started.

We respond within 1 business day. No spam, ever.

FAQ

Common Questions

Do I need any financial or business planning experience?

None at all. Our process is built for entrepreneurs, not accountants. We ask you plain-language questions about your business — costs, revenue goals, team, market — and our system does all the formatting, calculation, and financial statement construction for you.

How long does the process take?

Most clients complete our intake questionnaire in 1–3 hours. Once we have your answers, we deliver your completed plan within 5 business days (3 days for Premium). Rush delivery is available — contact us to ask.

What format is the finished plan delivered in?

You receive a professionally formatted Word document and PDF — both print-ready and presentation-quality. Financial statements are also delivered as an Excel workbook with all formulas intact so you can run your own scenarios later.

Where does the market research come from?

We pull from verified industry sources — government databases, trade association reports, IBISWorld, and regional economic data — and cite each source by name. Every statistic is traceable, so you can confidently defend it when a lender asks.

What if I need changes after I receive the plan?

Standard plans include one round of revisions; Premium plans include two rounds. We want you to walk away with a plan you're proud to present — so we'll work with you until it's right.

Can you work with an existing business, not just a startup?

Absolutely. We work with both new ventures and established businesses seeking expansion capital, a new loan, or a strategic refresh of their planning documents. Just let us know in the intake form.